lie silly story, repeated often enough, becomes a kind of truth. Hence the inescapable ‘truth’ that Vladimir Putin hacked the 2016 US election on behalf of Donald Trump.
You hear it every day in the right wing media. Never mind the unhealthily-close relationship between these outlets’ proprietors and the military wing of global corporate capital, which really, really needs to portray Russia as a scary bogeyman so it can justify its metastasising demands for bigger arms budgets.
You hear it in the left wing media. They can’t believe the voters rejected HC – as bought-and-paid-for a corporate tool as Obama but sadly lacking his eye- and ear-appeal – all by themselves. And that voters rejected, by extension, the cosmopolitan liberal elites’ peculiar brand of snowflakey, virtue-signalling identity politics.
What’s the word for a silly story that takes on a casual resemblance to a fact with the help of repetition? A ‘truthism’ perhaps. You know it’s happened when you hear, say, John Humphrys on the today programme say something like, “Well we now know that Russian interference in the US election apparently influenced the outcome.”
That’s how Truthism is done. The ‘now’ in “We now know that …” implies that solid evidence of Russian interference has been laid bare since the election – although nothing of any kind has actually been turned up barring a few Facebook ads from Russia-based accounts, which addressed issues not candidates and which almost nobody in the US even saw.
Similarly, while the word ‘apparently’ confers a tone of impartiality, it serves to reinforce the preceding Truthism (i.e. that Russian interference was substantial, not merely a silly story) by immediately shifting attention to whether it affected the election result.
”Like any orthodoxy worth its salt, the religion of the Russian hack depends not on evidence but on ex cathedra pronouncements on the part of authoritative institutions and their overlords.”
(LRB 4 January 2018)
What America really needs is a genuine Emperor’s New Clothes moment where some wholesome, freckled, toothy kid in a baseball cap pipes up: “Hey everyone, there ain’t no Russkis! We just ended up being given a choice between two utterly grotesque presidential candidates and we elected the simple-bad one when we were supposed to pick the smart-bad one!”
The next best thing would be for some publications on both sides of the political spectrum to start laying Russiagate to rest. In the UK, at least, the London Review of Books’ first issue of 2018 has deftly unpicked Russiagate in a piece entitled What We Don’t Talk about When We Talk about Russian Hacking.
Russiagate Truthism is likely to prove counter-productive, not because it is propaganda but because it is bad propaganda. Even not-very-switched-on people don’t feel they’ve seen any proof of the interference. Despite being assiduously pushed by the mainstream media, Russiagate risks making the governments of the UK and US (do any other countries care about it?) look ridiculous.