How deep do your pockets need to be to get a 100-plus million Americans to buy-into your product?
Here’s a little table of US adverting budgets from 2015 to help you answer that:
- Procter & Gamble Co – $4.3 billion
- AT&T – $3.9 billion
- General Motors Co. – $3.5 billion
- Comcast Corp. – $3.4 billion
- Verizon Communications $2.7 billion
- Ford Motor Co. $2.7 billion
Or, from 2017:
- “Russia” (apparently) – $100,000
The cheek of those danged Rooskies! Seems they stole the 2016 US election from Saint Hillary by splurging forty thousand times less on advertising than P&G needs to dispense to maintain soap powder sales.
If we’re to believe the narrative the US deep state is furiously peddling, then Trump owes his elevation to the White House solely to a minuscule amount of fiendishly-clever Facebook advertising taken out by shadowy actors linked to the Russian state.
Presumably, the skies between Madison Avenue and Red Square are already filled with planeloads of US corporate marketeers, all scrambling to get the Russians to tell them how to buy their fellow countrymen’s brand loyalty for peanuts.
As a narrative, this week’s developments take the Russiagate meme way down below farce and ridicule to whatever the name is for the roiling stew of propagandising lunacy the mainstream media exists to feed us.
It’s unbelievable that apparently intelligent people would give any credence to this mendacious bullshit. But they do. Yesterday’s edition of The Daily Zeitgeist podcast dropped its usual tone of cynical absurdism to report straight-faced the central claim that “the Kremlin got to 126 million Americans via Facebook” last year, and – yes, the host actually said these words – “changed the course of American history.”
All this would be as funny as the idea that Michael Fallon resigned as UK Defence Minister solely because of ‘kneegate’ if it wasn’t for the likely deadly consequences of the Imperial Elite tearing into itself like a pack of wolverines in a sack.
The fury of those who thought they’d bought and paid-for Clinton’s coronation over the last 20 years, only to have it snatched away from them by the voters, is palpable from thousands of miles away. Like the little Austrian corporal calling down total destruction on the population for not delivering his megalomaniac vision, 70 years ago, the last people the elites will blame is themselves.
We’re merely voters. Our rulers can and will try to throw our rights and freedoms under the bus if they become sufficiently scared-of or angry at the citizenry. While the media focuses on using Russiagate to crowbar the elected president from the White House (however you feel about Trump), the crunching and sawing noises you hear from backstage are the sound of free expression being undermined to save us from ‘fake news’ and the chance to think critically for ourselves.
On the other hand, if I cashed in my modest pension balances, I reckon they’d total the equivalent of a hundred thousand bucks.
What’d be more fun to buy with that? An annuity? Or a superpower that’s badly lost its way?