That fizzling noise in the marketing-o-sphere is the sound of something terminal happening to Electric Cars 1.0.
By now, the UK’s roads were supposed to be filling rapidly with the silent swooshing of a juiced EV market. Instead, the EV scene is flatter than an iPhone 4 battery at 2.30 in the afternoon.
Leasing companies are lining up to tell their customers not to waste any more time on mains powered motors.
“Slow burning” is how the kindest commentators in the fleet car sector are describing battery-powered cars’ potential. After all, what is the commercial point of acquiring them for fleet use?
On a coalface-to-wheel basis, EVs emit more CO2 than dozens of more-capable combustion models. Functionally, they’re pants. In return for costing a small fortune to buy, their pathetic range is designed to keep a driver on tenterhooks most of the way from London to (nearly) Swindon – or Newbury if it’s cold, dark and raining.
Cargo cult
QuadRanting has always averred that current EVs are simply a cargo cult response to the withdrawal of the cheap liquid fossil fuel that enabled the Age of Happy Motoring; facsimiles of real cars.
Driving an EV is not a happy thing to do. The EV-makers’ latest throw of the dice – the Tesla S – is said to be good for 300 miles on a charge. But so what? Buying the additional 140 miles-worth of batteries adds £15,000 to the price of the 160-mile base model, which already costs thirty grand.
You could buy an equally roomy, year-old, ex-demo Passat or A4 with 12,000 miles on the clock for that £15k and then, if you wished, spend the £30k you’d saved by avoiding the Tesla on approximately 230,000 miles worth of diesel.
OK, so the Tesla’s a luxury car but, again, so what? If the answer to EVs’ shortcomings is to make toys for rich boys at the meagre rate of 12,000 units a year, that’s the biggest ‘sod off’ to the herd since Marie Antoinette urged starving commoners to switch to cake.
Trick question
So, if EVs are neither cheap nor cheerful nor plentiful nor environmentally sound, what are they for? It turns out that the answer to that question is the same as the response the trick question on QI: nobody knows.
The makers, who are being sucked into a monster whirlpool of overcapacity and disappearing demand for combustion cars in Europe, can barely give their pricey, heavy, range-crippled EVs away.
Nissan has sold 12,000 Leafs so far instead of the 44,000 p.a. it was counting on. It is planning to sell a ‘budget’ version of the car next year at a £4k discount to the current tag of £30,000 after we taxpayers chip in for the £5k Government subsidy per car.
Look dearie, if I wanted a budget Nissan that’d only do 70 miles before needing a good rest, I’d buy a knackered £950 Micra with two gallons of petrol in its tank.
Plain stupid
That’s the circle that EVs in their current form cannot square. If the proles are being priced out of conventional cars by the global debt implosion and peak oil, it’s plain stupid to try offering them super-pricey, barely functional EVs instead.
The future of mass vehicle ownership is in 2-wheelers and microlight cars – a shift the manufacturers are resisting as furiously as you’d expect of corporations with billions tied up in the wrong products.
Even so, I reckon we’ll see the first Ford scooters and GM microlight prototypes before 2020. Of course, this will require a complete rethink of road rules and infrastructure design to accommodate millions of lightweights among the legacy of conventional cars.
Ironically, by then Europe will have shovelled trillions of euros into perpetuating the current, doomed automotive infrastructure as it tries to stimulate its way out of GD2. It’s going to be interesting.